Are You Above the Influence?
Above the Influence. It’s a state of mind. And a National Campaign made local by DanversCARES. It’s about being yourself and not letting negative influence get to you. Pressure to drink, do drugs or do anything that goes against who you are in order to fit in–that’s negative influence. And if you’re want to stay above it, you’ve come to the right spot.
In 2010 and 2011 DanversCARES worked with students, community members, and local businesses to implement a multi-media campaign: Above the Influence. Through activities, PSA’s, posters, art contests, community dialogue, direct mail, media and a host of other methods, we encouraged youth in Danvers to stay “Above.”
We produced a case study on this campaign and have presented our work at the 2011 National Leadership Forum in Washington, DC with Community Anti-Drug Coalitions of America, (CADCA), a training ground for coalitions. A powerpoint, case study, sample press, photos, and campaign tracking tools can be accessed below.